Management is an Art!

There are many B-Schools to provide you with the Knowledge of Management but is that enough? Is knowing it all enough? I believe it’s not. To be a successful manager you need to possess the art of applying the right knowledge (the craft), at the right time (the vision) and most essentially, delivering efficiently to the right people (the communication). Books and professor’s knowledge can tell you what different tools and frameworks you can use but which to apply where needs an understanding so deep it will be a tragedy to not call it an art.

A good manager must also have imagination and the audacity to redesign their organisations or the way they work, just as an artist needs vision, and a strong commitment to realise them.

One may argue about the new and improving scientific methods being taught to and applied by the up-and-coming managers for better decision making, or about those skills to derive unexpected success by making probable failure surrender to competence and nerve. But Management has always been more than that. Not all great students have been great managers, and not all great managers have started strong. It takes more than just the technical skills and intuition to be a good manager.

To be a good business manager, one needs to perfect their skills in dealing with people and express themselves verbally, just as an artist needs to master his craft. 

Moreover, just like the art has no right or wrong similarly the managerial decisions can’t be labelled correct or incorrect. In fact, in management failures can lead to new opportunities. There is no perfect formula for success.

Therefore, I strongly believe that Management is an Art and the artist needs to keep on practicing the art to achieve the epitome of success in the career.

About the Author:
Dr. Ankita Gabhane, Dentist is pursuing MBA from IIM Kashipur. She is an active member of different student bodies like the Cultural Committee and Admissions support body. You can connect with her on LinkedIn.

How to fill the MBA(Analytics) registration form for IIM Kashipur?

Here is a step by step guide on how to fill the MBA(Analytics) registration form of IIM Kashipur

Step 1:

Go to the link: http://iimkashipur.ac.in/academics/mba-analytics

The official website of IIM Kashipur will open with the registration link for MBA Analytics

Step 2:

Before registering you need to pay the application fee as per your category. The details of the same can be found under the Application fee tab.

You can pay either through NEFT or SBI collect. In case you choose to pay via SBI Collect the following dialog box will appear

Click on the check box and proceed further.

In the ‘Select Payment Category’ option, choose the MBA ANALYTICS — Application Fees option and proceed further.

On the next page that appears,

Provide the necessary personal and account details. Pay the fees, download the receipt and note down your transaction ID

Step 3:

Go back to the link: http://iimkashipur.ac.in/academics/mba-analytics and click on the registration link 1 or 2.

The following dialog box will appear

Click on the ‘New User Sign-up Here’ option. It will direct you to the following page

Fill in your name, valid email ID, Mobile Number, and set a password. Click on REGISTER NOW.

Following this, you will receive an activation link on your registered email ID.

The next step is to click on the activation link which will direct you to the following page

Following this, you will get a message that your account is activated. Login with your credentials and move ahead with the registration. After logging in, the form asking for your personal details will open.


Step 4:

Fill in all the details in the next step. Ensure the desired file size limit when you upload your photograph and signature. Fill in your temporary and permanent address details.

Finally, fill in your transaction details, name of the bank along with other details, and click on NEXT.

Step 5:

In this step, you have to fill in your educational background and related details. Make sure you fill in the exact figures as mentioned in your original documents. Further, you need to fill in the details of your qualifying exam (CAT or GMAT)

Also, fill in your scholarships and professional work-experience details. Click on NEXT

Step 6:

The next step is to upload the mark sheet of your qualifying exam. Post that, you can preview the entire form and check for any errors. Sign the declaration and submit the form.

Scope of MBA in Business Analytics – IIM Kashipur

Analytics is a booming field right now and there is a heavy demand for analytics professionals. An MBA in Business Analytics will give you an overall understanding of how the analytics industry works as well as what role you would be required to perform. You may want to tap into this challenging and demanding field if you have an analytical mindset or an interest in statistics. The multidisciplinary MBA in Business Analytics covers technical, corporate, management, leadership, and communication training as well as business-analytical qualifications.

The MBA (Analytics) program at IIM Kashipur is a two-year full-time residential program which aims to prepare managers and future leaders who will shape the increasingly technology-oriented and data-driven world. It focuses on grooming its students to acquire knowledge, skills and attitudes for leadership profiles so that they can seamlessly navigate the ever-changing business landscape. The primary objective of the institute is to nurture the students through a balanced mix of academics, industry exposure and co-curricular activities. Here is an overview of why and what all parameters one must consider before giving a thought of pursuing MBA in Analytics.

What to Learn?

An MBA trains business leader, including managers, and your primary area of education in business and management. Your MBA program, including “hard” and “soft” business skills, gives you a strong understanding of business fundamentals. This is taught in a fixed sequence of necessary courses or “core courses.” Some of the classes you may encounter as part of your MBA core include:

· Accounting

· Finance

· Marketing

· Ethics

· Operations

· Macroeconomics

· International Business

· Microeconomics

· Human Resources

· Leadership

Your concentration on business analytics will delve into specific business analytics and data expertise and also teach you to understand business issues via a data-driven lens. The most advanced business analysis tools, case studies, and projects, including real-world data, allow you to practice practically. Some of the classes you may see offered as part of a business analytics MBA concentration include:

· Spreadsheet Modelling

· Accounting Analytics

· Marketing Analytics

· Financial Analytics

· Business Statistics

· Applied Regression

· Principles of Management Science

· Data Mining

· Forecasting and Modelling

· Business Computing

Data science vs Business Analytics are separate disciplines, which are quite often  used interchangeably. A layman may not be so concerned with this interchangeability, but professionals have to use the words appropriately, since they have a broad and immediate effect on the company.

Is Business Analytics and Data Science the same?

A Business Analyst’s job includes researching and extracting useful information to clarify business performance (present and future) from data sources. The correct plan to develop the organization is often decided by a Business Analyst. Whereas, Data scientists gather, analyze, and interpret broad data sets and use their analytical, mathematical, and programming skills to decipher valuable insights for solving difficult business problems. The three major factors that differentiate business analysts from data scientists are overall responsibilities, skill sets, and user interaction.

  • Overall responsibilities: The functional requirements that inform IT system design is provided by business analysts. On the other hand data scientists derive significance from the data generated and processed by such systems. Data scientists may also simplify the activities of the company analyst and be able to provide some of the market insights. Taking monetary benefits into consideration business analysts are slightly paid more than data analysts.
  • Skill Sets: Business analysts need data science expertise as well as skills related to communication, critical thinking, negotiation, and management. Whereas, data analysts need similar skills with a more in-depth emphasis on technological data manipulation.
  • User interaction: Business analysts also have more direct contact with system users, clients, system developers, and others as project facilitators and managers than data analysts do. That’s because market analysts will also interview individuals and learn more about how to enhance technology to help business processes. During the course of a single project, they work collaboratively with others. While data analysts can initially collaborate to define important data sets with internal subject matter experts, the majority of their work is performed independently.

Considering business analytics and data science domain, the former attracts the target base more owing to its business coherence and state of the art application-related job role. Apart from these there are few more benefits of pursuing business analytics which are as follows:

  • More informed decision making: Business analytics can be a valuable resource when approaching a substantial strategic decision. For example, when the company needs to analyze its product line update, business analytics can be applied to determine whether the updated product has resulted in faster service, more precise recommendations for resolution, and higher scores of customer satisfaction are achieved.
  • Improved operational efficiency: Analytics, beyond financial benefits, can be used to fine-tune company processes. Business analytics can be used to forecast business operations and assist the company by more effectively timing maintenance, enabling it not only to save operating costs, but also to ensure that it maintains assets at optimum levels of performance.

Is Business analytics a good career option?   

As digitization has become a buzz in recent times with technology and data being utilized from local grocery shops to well-sophisticated malls, the demand for business analysts also has increased significantly. Moreover, as per the statistics, for every hour, terabytes of data are generated by 6 billion connected devices. With this increasing demand, there is an insufficient supply of professionals.

From the above-mentioned courses offered by MBA institutes, one can get the knowledge of the following skills: Python, SQL databases, and R, Survey/query software, Business intelligence, and reporting software, Data visualization, Database design, Problem-solving skills, Effective Communication, Creative Thinking and Industry Knowledge. These help them to be the best fit for diversified job roles, which include data analyst, supply chain analyst, big data analyst, business analyst, marketing analyst, finance analyst, HR analyst, etc. The increasing demand for MBAs with analytical skills has made Business Analytics a relatively new and popular specialization in the management domain.

What is a Business Analytics MBA Job Market?

There is a shortfall of 1.5 million analysts, according to a report by the McKinsey World Institute. With an MBA in Business Analytics, you are eligible for a large range of careers, including popular C-suite jobs. This is because MBA graduates are qualified to hold leadership positions in a number of business environments. In all types of businesses, health industry marketing, supply chain management, data-driven decision-making is increasingly in demand. Based on their domain knowledge, skills and work experience, companies typically offer these job roles to candidates. The high demand for professionals with an MBA in Business Analytics is generated by MNCs, retail and manufacturing companies, IT companies, e-commerce companies, consultancies, telecommunications companies and business analytics and intelligence companies. MBAs are hired not only by MNCs but even by startups. As an MBA is primarily a business degree in Business Analytics, you will not be looking at data science work. You’ll be eligible for data-driven positioning instead. You will also have the advantage of competing with a background in analytics for more general positions in business management.

To conclude, the MBA in Business Analytics is an upcoming field of expertise in all sectors of the industry that is gaining increasing traction. The specialization demonstrates a positive and promising outlook, and you can go ahead and begin your MBA journey in Business Analytics for those of you who have long been skeptical about choosing this career path!

Deshmaa RT and Sakshi Poddar

MBA (Analytics) 2020-22

Indian Institute of Management Kashipur