OnYourMark- The Marketing Club| IIM Kashipur

OnYourMark (OYM), the Marketing Club of IIM Kashipur, was established on 16th January 2014 by the students to promote and nurture the knowledge of marketing in the IIM Kashipur community. The raison d’être for OYM is to create an amenable ethos towards marketing. OYM strives to create enthusiasm among the students for the domain of marketing and guide them to explore their careers in this field. As it has rightly been said in the business world, “Marketing is not anyone’s job… It’s everyone’s job!”. The club seeks to make the student community well-versed with the recent happenings in the field of marketing to aid their industry knowledge and recruitment preparation.

OYM oversees several initiatives to achieve the club’s:

Vision: To improve the marketing acumen of IIM Kashipur & build a culture of Marketing studies.

Mission: Organizing student-centric events to involve maximum participation and benefits for all.

With the growing use of the online medium, the club adapted to new modes of learning and incorporated new initiatives to emanate marketing knowledge through channels like social media and video conferencing. The following are some key activities undertaken by the club to foster accentuated learning:

• Forevision Workshops: OYM facilitated Marketing Workshops from Forevision in Digital Marketing and Advanced FMCG sales techniques training which had successful participation of 100+ students. These help them gain practical exposure to the current trends and tools through real-life case studies, exercises, and live demos which are increasingly used in businesses nowadays and enable them to think out of the box, just like a marketer is supposed to. 
• CutPaste Article series: Carefully curated articles are handpicked by OYM and extracts illustrating the concepts are shared with the batch in an email blast to familiarize and update them with the latest, modern terminologies in a short period. This allows them to quickly grasp these concepts and also gives them an option to read the full article provided to enhance their understanding.
• Open house discussions: Discussions on current events as well as concepts that students learn in classrooms are further deliberated to gain deeper insights into the subject matter. 
• Guidance in case-studies: Conducting in-depth discussions on the cases in the curriculum to better equip the students with the principles used in a light-hearted environment. This gives the students confidence to contribute in class and further their knowledge.
• Encouraging a culture of corporate competitions: Corporate competitions give students a chance to apply curriculum learnings and search for viable solutions to real-world business problems. OYM identifies marketing based opportunities from a plethora of competitions and encourages student participation.
• Marketing Weekly – OYM collaborated with Marketing Weekly to help the students navigate the overwhelming sea of marketing content. A breakdown of marketing concepts as well as the latest news are illustrated in these weekly articles keeps everybody up to date with the current industry trends and expectations. 
• Social Media Campaigns: From concepts, trends, and everything marketing, campaigns are run on OYM social media handles to create an enthusiasm for marketing. These posts provide interesting reads with a visual aid to engage the reader. 

OYM also conducts events year-round to engage students with practical exposure to marketing concepts so that they learn the application of the same.  

• Guerrilla MarFair: A Guerrilla marketing event enabling participants to create displays and advertise any brand. The event boasts average participation of 125+ students every year.
• Markaholic: The flagship case study competition of OYM is an event conducted during Agnitraya. It received the highest registration of 1079+ in the previous year with participants coming from many top B-schools like IIM Lucknow, IIM K, IIFT, etc. 
• Online Week of Social Media Marketing: Participants create a video Advertisement based on the theme selected and strive to go viral on social media. This tests and hones the participant’s social media strategy and technique which is a quickly growing and required marketing skill.
• MarQuiz: An intra-college marketing quiz competition aimed at inculcating a competitive spirit and encouraging teamwork. It focuses on expanding the students’ knowledge in the domain.

The club also conducts entertaining events to further pique the interest of students in the field of marketing by incorporating elements like brand-knowledge, wit, and the ability to pitch your ideas such as:

• Ambush Marketing: The participants use their creativity to implement the tactic of Ambush marketing to ambush their rival teams during the Kashipur Premier League. 
• Pitch Please: A test of persuasion and zeal is presented as a challenge to the participant in this event. They need to pitch a product, an idea, or a sellable item, and winners are crowned based on the votes they receive from the audience.
• DumbCharADs: A fun-filled brand guessing game that tests students on their brand awareness as well as acting acumen.

In this way, the club presents a spectrum of potential possibilities in the field of marketing for a student to pursue. It keeps a buzz around marketing domain and fuels the enthusiasm of the students at its best.

Lit Fest 2015

Can’t Stop Reading – The Lit Club of IIM Kashipur organised Lit Fest 2015, It was an opportunity to rejuvenate in an evening filled with Guest Author interactions, Poetic wars and a recitation competition.
The Chief Guest was Mr. Anupam Sinha, creator of the famous Raj Comics superhero Super Commando Dhruva. The Guest author was Mr. Chandra Shekhar Verma from Lucknow.Also the event witnessed the participartion of Poets-
Dr. Rahul Awasthi, renowned poet from Bareilly
Mr. Hamid Reza Mohsin, poet from Aligarh
Dr. Manoj Arya, famous poet from Kashipur
Mr. Murshid Nomani, poet from Aligarh
Ms. Gauri Mishra “Kaajal” from Haldwani
Mr. Sayeed Pratapgarhi from Aligarh

Manthan – The annual Finance Summit

Kashipur- 17th January, 2015: Manthan- the annual finance summit was hosted by IIM Kashipur on 17th January, 2015. This year the themes were “High frequency trading- regulation and challenges, growth challenges in BSE, Valuation of e-retail learning and risk management for 21st century”. The bigwigs of the industry graced the campus with their presence so as to share their experiences in the market. The speakers of the occasion were

1. Ms. Rana Usman, Sr. Asst. Vice President, National Stock Exchange

2. Mr. Nayan Mehta, Chief Financial Officer, Bombay Stock Exchange

3. Mr. Anuj Jain, Associate Director, Ernst & Young

4. Mr. Alpesh Porwal, Sr. Vice President & Head- Retail SBI Capital Securities Ltd.

5. Mr. Mohit Kabra, Chief Financial Officer, MakeMyTrip

6. Mr. Satish Kottakota, Chief Financial Officer, Call Health Services Pvt. Ltd.

The event started with the lighting of the lamp by the guests. Thereafter the event kick started with Ms. Rana Usman’s keynote speech and a presentation on ‘Use of algorithms in high frequency trading’. The second keynote speaker for the day was Mr. Nayan Mehta. His young and enthusiastic demeanor was welcomed by the students; he further elaborated the challenges in handling one of the oldest stock exchanges in the world; BSE. Thereafter there was a panel discussion involving Mr. Anuj Jain, Mr. Satish Kottakota, Mr. Alpesh Porwal with Prof. K.N. Badhani of IIM Kashipur as the moderator. The topic of the discussion was “Risk management for 21st century managers”. During the discussion, the panel discussed the growing significance of the understanding of risk profiles of various securities for managers. Finally,there was a keynote speech by Mr. Mohit Kabra (CFO, Makemytrip) who is seen as the posterboy of India’s new age entrepreneurship. He shared his enormous experience in the industry while he was working with companies like PepsiCo, Colgate and Kohler amongst many others. He talked about the sustainability of e-commerce valuation of retail learnings. The event concluded with a vote of thanks by Prof. Kunal of IIM Kashipur.

Samanvaya 2014 – HR Conclave, IIM Kashipur

IIM Kashipur organized its annual HR conference Samanvaya ’14 at India Habitat Centre in New Delhi. It was attended by reputed dignitaries from the field of Human Resource Management from all over the country.
Panel 1 theme – ‘Reskilled HR : Transforming HR professionals into skilled Business consultants’. The panel included eminent members of the industry including:
Mr D C Mishra, Head HR – J K Group
Mr. Rajiv Arora, HR Leader – Mercer
Dr. V P Singh, Executive Director, HR – RJ Corp,
Mr. Abhay Kapoor, HR Leader – Escorts,
Mr. Sunil Srivastava, CEO – Nikos Consulting
Mr. Smarjit Banerjee, Head HR – Hero MotoCorpPanel 2 theme – ‘Talent Analytics: Need of the hour’.The panel again comprised of some prominent members from the industry including:
Dr. Kuldeep Singh, Senior Director, HR Global Lead – UST Global
Mr. Sidhartha Ganguly, VP HR – Times Group
Mr. Sunil Omanwar, L&D Head – Fortis Healthcare
Mr. Devdatta Ratnakar – Innoventive Industries

International Conference: Competitiveness,Competition Regulation

Center of Excellence on Competitiveness of Indian Institute of Management Kashipur in partnership with Indian Institute of management Raipur organized an International Conference on “Competitiveness, Competition Regulation and Corporate Strategy” on 3rd December 2014 at India Habitat Center, New Delhi, India.

The conference was attended by dignitaries from the Justice A Pasayat – Former Judg, Supreme court of India and Vice Chairman, SIT on black money, Dr. Gautam Sinha – Director, IIM Kashipur, Dr. B S Sahay – Director, IIM Raipur, Mr. John Pecman – commissioner of competition bureau of Canada, Ms. Ania Thieman – global relations manager, OECD competition division, Mr. Devdas baliga – Legal counsel, The Coca Cola Company, Mr. Anurag Goel – competition commission of India, CCI, , Dr. Shekhar Chaudhuri – Former Director IIM Calcutta and Mr. Ramji Srinivasan – senior advocate, Supreme court of India amongst other notified corporate leaders and foreign nationals.

Neev: Annual Symposium on Operations Excellence

Neev- the annual symposium on Operations Excellence was hosted by IIM Kashipur on 29th November, 2014 in partnership with State Bank of India. This year the theme was “Lean to Win”. The chief sponsors being India Glycols Limited and Punjab National Bank. The bigwigs of the industry graced the campus with their presence so as to share their experiences on the application of lean in day to day industrial practices. The speakers of the occasion were

1. Mr. Bishwambhar Mishra, Director, Mahindra institute of Quality

2. Mr. Subroto Ghosh, Director and Head of performance improvement, Barclays

3. Mr. Vikas Sarangdhar, Director of research (Supply Chain group), Gartner

4. Mr. Rajesh Pednekar, Head distribution, Pfizer

5. Mr. Devdatta Ratnakar, Ex-CEO, Innoventive Industries Ltd.

The event started with the lighting of the lamp by the Director of the Institute and the guests. Thereafter the event kick started with director’s welcome address. This was followed by Mr. Bishwambar Mishra’s keynote speech and a presentation on ‘My experiments and exploration with lean.’ He shared with the students the rise of Punjab tractors Ltd. post Mahindra’s acquisition in 2007.

The second speaker for the day was Mr. Subroto Ghosh. His young and enthusiastic demeanor was welcomed by the students; he further elaborated the concept of lean management in the services industry. Thereafter there was a panel discussion involving Mr. Vikas Sarangdhar, Mr. Rajesh Pednekar and Mr. Devdatta Ratnakar with Prof. Kampan Mukherjee of IIM Kashipur as the moderator. The panel discussed the importance of quality, control and the application of lean in the industry.

The event witnessed a national level case study competition in partnership with Schneider electric which saw participation from over 180 teams across India. The top 5 teams presented their analysis to the judges in the event.

Later in the afternoon a session on industry best practices was conducted by industries like Ashok Leyland, Mahindra and Minda group. It witnessed over 70 people from industries in and around Kashipur. The event concluded with a vote of thanks by Prof. Kunal Ganguly of IIM Kashipur.

IT Conclave 2014

An IT Conclave was conducted as a platform for interaction between IIM Kashipur fraternity and corporate leaders from the IT Industry. The theme for panel discussion was “IT Industry – Challenges for future managers”. The speakers at the occasion were:

1. Mr. Manmohan Bhutani, VP, Fiserv Global Services

2. Mr. Vishal Singhal, VP, Kellton Tech solutions

3. Mr. Subrata Mandal, AVP, HCL Technologies

4. Mr. Sashikanth Mohanty, Region Head (APAJ), Hewlett Packard

The keynote speech was given by Mr. Subrata Mandal, HCL Technologies and was followed by a panel discussion on the various challenges faced by the Managers in IT Industry.

KACOFONIA 2014

Cultural Committee of IIM Kashipur along with the students organised KACOFONIA 2014, an intra college fest consisting of events like face painting, dumb charades, solo, duet and group dancing, singing competition, fashion show and dramatics.

Swachh Bharat Mission

Be the change that you wish to see in the world”, said one of the most influential people to have ever graced this earth – Mahatma Gandhi. To celebrate the values that he practiced as much as he preached, on the occasion of what would have been his 145th birth anniversary, IIM Kashipur took up brooms to participate in the Swachh Bharat Mission today. Dr. Somnath Ghosh, Dean Academics, IIM Kashipur administered a pledge to the faculty, staff and students of the institute which promised that they would devote some time to maintaining the cleanliness of their environment daily. Post this, the faculty and students alike took up brooms and took to the nearby areas to clean them. Garbage bins were posted at intervals and all the litter was properly disposed of.

Bikerthon 2014

On the occasion of 68th Independence Day, IIM Kashipur took an initiative to spread awareness about use of helmets, following traffic rules and driving within speed limits to prevent road accidents. Bikerthon 2014 – the bike rally, led by our Director Dr Gautam Sinha and followed by faculty and students of IIM Kashipur included the whole city of Kashipur in this noble initiative.