IIM KASHIPUR CONDUCTS ITS ANALYTICS AND MARKETING SUMMIT, COALESCENCE 2019

IIM Kashipur successfully conducted its Annual flagship Analytics and Marketing summits as part of its Annual Management conclave “Coalescence-2019”, on 24th August 2019.The event started with the lighting of the ceremonial lamp by guests and faculty. Attendees of the event were taken through the journey of IIM Kashipur and its achievements. The event saw active participation from top level management people from the IT & Analytics and Marketing industries.

The conclave commenced with the first Keynote speech delivered by Mr. Guruprasad Mandrawadkar, Head, Business Intelligence, Star India. He talked about the future prospects of Natural-Language Generation and AI in BI platforms.  The second keynote speech was delivered by Mr. Ranjan Relan, Data & Strategy Technology Consultant, ZS Associates. His speech majorly revolved around the interdependence between Deep Learning, Machine Learning, and Artificial Intelligence. The third keynote speech was delivered by Mr. Aditya Ghosh, Product Manager, FabHotels. He talked about the importance of digital visualization in the path to a sustainable change.

Afternoon session which was themed “What’s Trending” commenced with Keynote speeches from Mr. Rajiv Gupta, VP, Sales and Marketing, Honda Cars India Ltd., Ms. Rachitta Juneja, Chief Marketing Officer, Letstrack Ltd., Mr. Aviral Avasthi, Senior Brand Manager, Uber, Mr. Suman Paul, Chief Marketing Officer, Ability Games Pvt. Ltd., Mr. Prateek Nagar – Chief Marketing Officer, Boozeey. The discussion covered various aspects of dynamically changing trends, the importance of trends in marketing grounds and organic capitalization of trends, the influence of digital marketing and various challenges faced as a result of changing societal needs.

The Conclave served as a platform for the students to have insightful discussions around revolutionary ideas with some of the top minds in the industry. This interaction offered students an opportunity to know about the current happenings in the industry and how to evolve themselves to keep up with the ongoing revolution across all the domains.

This article is written by Vignesh M, PGP Batch 2019-21, IIM Kashipur

Coalescence 2018

IIM Kashipur has always been at the forefront of bridging the gap between the academic curriculum and the industry requirement and the recently concluded first leg of “Coalescence 2018” bore testimonial to this very fact. IIM Kashipur hosted the Annual Management conclave “Coalescence 2018” on 4th and 5th August 2018. As part of the Management conclave, the annual “Marketing Summit” was held on 4th August which witnessed the presence of various industry leaders from the Marketing domain. On 5th August the annual HR meet “Samanvaya” was held which was graced by the presence of various leaders from the HR domain.

The first day of the conclave started off with the lamp lighting ceremony by faculty and guests. After a brief glimpse into the history of IIM Kashipur, Dr K.N. Badhani, Director, IIM Kashipur welcomed the gathering in his opening speech. He described the objective of the conclave as a means to bring industry stalwarts, students and faculties together. The eminent guests who graced the conclave with their presence were- Mr. Puneet Nagpal, Head Marketing, Sales and Marketing solutions, LinkedIn India; Ms. Megha Ahuja, Digital Media Professional; Mr. Stefan Haves, Founder and Creator, Stefinity Entertainment Inc.; Mr. Nomit Joshi, Head Marketing, Gionee India; Mr. Hitesh Sood, Associate Vice President, Idea Cellular Ltd.; Mr. Ashok VK, Director, Marketing Oncology, Dr. Reddy Laboratories.

The speakers spoke at length about the importance of Data and Analytics in marketing. According to them, Technology has empowered marketers with data. They stressed the importance of analysing the real-time data as it is generated. The speakers also touched on the topic “Digital Social Media and Consumer Behaviour” and told how social media can be used as a tool to connect with consumers with emotionally. They also discussed the different digital trends that are shaping India.

The eminent guests who graced the conclave with their presence on the second day were- Mr. Rajeev Bhadauria, Director HR Jindal Steel and Power; Mr. Ramesh Shankar S, Executive Vice President & Head of HR, South Asia – Siemens; Ms. Gargi Basu, Head of Learning and Development, Cadila Pharmaceuticals; Mr Andrews Simon, Head Talent Acquisition at eClerx; Ms. Praveen Chauhan, Head – HR & Admin at Agarwal Packers & Movers Ltd; Mr. Sahil Nayar, Associate Director HR at KPMG; Dayanand Tripathi, General Manager – Talent, Rewards & Culture, Mr. Saurabh Deep Singla, Chief HR at Ecom Express Pvt Ltd; Mr. Sujit Kumar, HR at Jindal Stainless Ltd; Mr. Ramakrishn Ghosh, HR at Apeejay Surrendra Group; Mr. Ayush Gupta, General Manager at GAIL (India) Ltd; Mr. Shivakumar Rudrappa, Head Of TA, Workforce Planning & Deployment at Sodexo India and Mrs. Devjani Chatterjee, Area Chair (HR) IIM Kashipur.

The speakers spoke on the topic “New Characteristics of Leadership: Transforming Business In The Digital Age”. They discussed the importance of adapting to technology. According to them, continual change is the business driver and people should get comfortable with ambiguity. They also provided their insights on the key aspects of leadership. They explained how leaders can be the emotional anchors for the team. They discussed how human beings can add value to skills through emotions. The speakers also spoke on the topic “Striking The Right Balance: Training, Development and Attrition”. They discussed the skill values of the future and how the recruitment strategy of an organisation should be aligned with it.

The event was a success. The students got to interact with the eminent personalities and learned about the latest trends and the happenings of the industry. The insights and experiences shared by speakers provided valuable learnings to the students.