Life at IIM Kashipur: A Perfect Balance between Work and Play

Has it ever crossed your mind what life in a top B-School of India feels like? Are you an MBA aspirant who wishes to make a decision based on the potential life that the B-School has to offer?
Well, this article will provide you with a gist of the same.
For all us Kaspians ( as we like to call ourselves), IIM Kashipur is a learning battleground, filled with hopes, aspirations, and challenges. Yes, as most would be aware, academics can be gruelling. The day begins, mostly with classes that start at 8:30 am. A few lucky ones get access to the most elusive meal of your MBA career: Breakfast.
On an average day, your classes will go on till lunch, after which you sit along with your study groups to prepare for the upcoming quiz. The word often strikes fear in the mind of an MBA student as these quizzes carry a sizeable weight in the final grade of all subjects. The reoccurring nature of these quizzes, bundled with assignments equipped with strict deadlines, mandatory case pre-readings, and sizeable marks for class participation further propagates the fact that academics at IIM Kashipur are given the utmost importance, as is expected from any college.
But wait. That’s not all. Well, maybe it is from an academic point of view, but life at IIM Kashipur is so much more than just academics. For starters, Kashipur is in the heartland of Uttarakhand. For most students who hail from metropolitan cities, Kashipur is quite literally a breath of fresh air. In this fresh air, the emphasis is put on students to participate in various sports activities that are available on the scenic campus.
Students at IIM Kashipur are not just restricted to activities on campus. With the campus located in proximity to a vast number of tourist destinations like Jim Corbett National Park, Nainital, Bhimtal to name a few, the students often find retreat in the pleasures of trekking and adventure activities, bringing out the wanderlust within themselves
Just like majority of other IIMs, IIM Kashipur is also a student driven campus. It has around 40 student bodies consisting of committees, academic clubs, interest based clubs, cells and teams. Students are responsible for the smooth running of daily activities of the campus.
IIM Kashipur organizes various events throughout the year such as Agnitraya- the Annual Inter College Fest of IIM Kashipur, Utthistha- the Annual Flagship Event of E-Cell in association with FIED, Coalescence- the Annual Management Conclave of IIM Kashipur. All these events witness footfalls from all the sectors of the society.
Furthermore, IIM Kashipur celebrates a vast multitude of cultural events on campus, ranging from Onam to Diwali, from Christmas to Eid, and from Dandiya nights to Matki Phod. The events are celebrated fervently by each student, in the process forging a strong and everlasting bond, surpassing the apparent ethnic and cultural disparities.
It is this bond that keeps us going when the going gets tough. It is not only the faculty but also the seniors who provide constant guidance and mentorship to their juniors so that they can learn from their mistakes and become the best version of themselves.
So, this is life at IIM Kashipur. It will give you sleepless nights, grueling academic schedules, modern corporate exposure. At the same time, it will give you many moments to rejoice, discover your self and become future leaders, all the while sitting in the lap of nature.

This article is written by Sahil Sondhi, MBA Batch 2019-21, IIM Kashipur

Artificial Intelligence or Emotional Intelligence?

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Technology is doing good to humans in many ways but it can never replace humans as emotional intelligence continues to be equally important. Artificial Intelligence, indeed, is filling many loopholes but it is only a complement to Emotional Intelligence. It might seem that technology is our friend but it can be disastrous if used extensively. An optimum blend of AI and EI can be very beneficial and powerful and can make our lives more exciting. We need to do our research to see if we are ready for all this and then, it will be worthwhile to explore the uncanny future.

This article is written by Sugandha Jain, MBA Batch 2019-21, IIM Kashipur

IIM KASHIPUR CONDUCTS ITS ANALYTICS AND MARKETING SUMMIT, COALESCENCE 2019

IIM Kashipur successfully conducted its Annual flagship Analytics and Marketing summits as part of its Annual Management conclave “Coalescence-2019”, on 24th August 2019.The event started with the lighting of the ceremonial lamp by guests and faculty. Attendees of the event were taken through the journey of IIM Kashipur and its achievements. The event saw active participation from top level management people from the IT & Analytics and Marketing industries.

The conclave commenced with the first Keynote speech delivered by Mr. Guruprasad Mandrawadkar, Head, Business Intelligence, Star India. He talked about the future prospects of Natural-Language Generation and AI in BI platforms.  The second keynote speech was delivered by Mr. Ranjan Relan, Data & Strategy Technology Consultant, ZS Associates. His speech majorly revolved around the interdependence between Deep Learning, Machine Learning, and Artificial Intelligence. The third keynote speech was delivered by Mr. Aditya Ghosh, Product Manager, FabHotels. He talked about the importance of digital visualization in the path to a sustainable change.

Afternoon session which was themed “What’s Trending” commenced with Keynote speeches from Mr. Rajiv Gupta, VP, Sales and Marketing, Honda Cars India Ltd., Ms. Rachitta Juneja, Chief Marketing Officer, Letstrack Ltd., Mr. Aviral Avasthi, Senior Brand Manager, Uber, Mr. Suman Paul, Chief Marketing Officer, Ability Games Pvt. Ltd., Mr. Prateek Nagar – Chief Marketing Officer, Boozeey. The discussion covered various aspects of dynamically changing trends, the importance of trends in marketing grounds and organic capitalization of trends, the influence of digital marketing and various challenges faced as a result of changing societal needs.

The Conclave served as a platform for the students to have insightful discussions around revolutionary ideas with some of the top minds in the industry. This interaction offered students an opportunity to know about the current happenings in the industry and how to evolve themselves to keep up with the ongoing revolution across all the domains.

This article is written by Vignesh M, PGP Batch 2019-21, IIM Kashipur

A traveler of time- by Mohib Ahmed

These are lines written by me as I was pondering what it would be like to travel time. I wanted to go against the established Romanticism around traveling time, the exploration and discovery and what I really wanted was to shun the idea of using it as a plot device.
What I set out to accomplish, was to understand and explore how psychedelic it would be to travel time, how one might lose track of what’s happening as everything, at least to his or her mind, is happening at once as he or she can see time, not as a moment in which he or she is, but stretched out, all moments combined.
I wanted to explore what toll it would take on one’s body and mind.
The poem is in free verse, so it goes against common notions of poems as being rhythmic.
For those who do not know what free verse is, its a form of poetry devoid of rhythm, meter or any musical pattern. I like that form because it is raw and I believe that though putting words in a rhythm is an art in and of itself, much of the intimacy and urgency is lost in trying to write your thoughts while figuring out a rhythm for them.

A traveler of time

Lost in time, shattered reality.
Confusion, apprehension, panic
Like bare live wire, megawatts of
Electricity, explosions, illuminate
The insides of the brain.

Vestiges of fading memories,
Interposed one between another,
A negative on a negative on a negative,
Inverted hues, inside out,
Unfamiliar, ethereal, images amalgamated.

Past swallowed by the future,
Future becomes the present.
Few moments stretched over an eternity.
A rubber band stretched for light years,
Your consciousness thins

Reality bleeds of color,
Drained black and white, gaunt face
Looking into gaunt eyes, the mirror
Reflections, lost to the ripples of
The horizon-less sea, infinite

This poem is created by Mohib Ahmed, Batch of 2018-20, IIM Kashipur

Indian Youth Delegation- My experience in China

The People’s Republic of China is something that rises out of the mist of culture, cradle, and communism in the mind of every history buff. A constant hurdle imposer to India in the global political framework but a close ally in the rally of “Make Asia Great Again”, I received the opportunity to represent my country among the youth of this country- People’s Republic of China.

I was among the chosen 200 students across India who arrived in China, all decked and dressed, to unfold the extraordinary learning experience of our lives. Being a part of such a huge diverse contingent, I was mesmerized by the level of knowledge the youth of India possesses. Before arriving in China, we were advised to learn about Chinese culture. I read books, blogs, anything, and everything to make myself well versed but no amount of reading can match the experience which I had when I actually visited those sites.

We were told about the history of China and how Beijing became the capital of China. On 1st October 1949 Peking, the former name of Beijing became the capital of China. In the Mandarin language, Bei means north and Jing means Capital. Beijing has a rich history of over 3000 years. Beijing can be termed as both modern and ancient capital of China. Beijing has the highest number of UNESCO World Heritage sites consisting of 7. Beijing has a population of 23 million people. Beijing experiences 4 seasons in a year- summer, winter, autumn and rainy season. The city is surrounded by Hills and mountains from 3 sides.

While traveling, the delegates were in awe of the infrastructure and the cleanliness of the roads of the city. I was amazed to see how lane discipline was followed and how proper spacing was maintained by the drivers of vehicles.

Later, we were taken to the Forbidden City. It is a palace constructed by the Ming Dynasty. Its construction started in 1406 and took 14 years to get the full completion. The Forbidden City is a UNESCO Heritage site. Here the infusion of Culture and Architecture can be witnessed at the best.

 

China is very rich in cultural heritage and having the privilege to observe it so closely is something I’ll cherish throughout my life. The Chinese National Museum gave a glimpse of all the major events that shaped the history and future of the People’s Republic of China.

Amidst all the explorations of the city, we received a lecture by the Professor Yang Xiaoping of the National Institute of International Strategy Chinese Academy of Social Sciences.

The theme of the lecture was- “Building a community with a shared future for Mankind and cooperation between India & China.” In the lecture, Mr.Yang ushered about the era of New Socialism in China also referred to the new guiding ideology of Xi Jingping that coined “Chinese Dream” an equal challenge to the concept of American Dream.

The lecture provided a deep insight into how with the guiding principles of classical Marxism fissioned with the New Era of Socialism and thoughts of Mao Zedong has changed the fortune of Economy of China.

During the delegation, we visited OFO Headquarters in Beijing. One of the amazing things which I found there was, the sleeping rooms. If any of the employees feel the need to take a rest, he can take a nap in the sleeping room. Sleeping pods are put in place there. The major catch here is that one has to work for 8 hours a day with flexible timings i.e. the employee has to put in 8 billable hours at the office.

From art and culture to the technology, China is a country where explorations and awestruck experiences have no ends. While The Great Wall of China is a testament of what human endeavor could achieve, Hubei Provincial Museum hosts the archaeological artifacts of the Chinese emperors and gives the taste of how royalty looked like at this place in the past.

While talking about the technology, nothing could be more mesmerizing than the cars displayed at the Dongfeng Motor Corporation. Dongfeng is a pioneer in manufacturing Hybrid car models. From SUV’s to Multipurpose Utility Vehicles, the needs of all age group have been accommodated. Dongfeng’s self-brand cars are also available which is mainly popular in China. Apart from cars, Dongfeng has its presence in the arms manufacturing industry.

After the visit of the Dongfeng Motor Corporation, we approached the Wuhan Citizens Home. It is basically a Museum that covers the Past, Present and Future aspects of the Wuhan City. The first gallery carries various historical events associated with Wuhan city. One can see all the modern infrastructural development of the Wuhan city through a series of colorful portraits. Timeline for the same is also available therein. Above all the major attraction was the artificial strategic planning center of Wuhan. It is an artificial city model of the Wuhan city located in a large hall type auditorium of the museum.

One thing which I noticed in my interaction with people was that the Chinese keep their culture very close to their heart. One of the fascinating things we noticed was the teapots used by the Kings. It was all made from bronze and silver. Ancient Refrigerator was another one. Besides all such attractions, the musical instruments of those periods were the show stealer. We also got the opportunity to watch a Cultural performance which in a way resembles the concert. There the artists produced enormous musical sounds by using various instruments which we had seen in the museum. The show lasted for near about 30 minutes.

We later got the opportunity to explore Shanghai, the city which is considered as China’s showpiece of the prosperity. In my explorations, I feel the most magnificent structure of the Shanghai city was the Oriental Pearl Radio & TV tower of Shanghai. The tower has fifteen observatory levels. The highest (known as the Space Module) is at 350 m. The lower levels are at 263 m (Sightseeing Floor) and at 90 m (Space City). There is a revolving restaurant at the 267 m level. The project also contains exhibition facilities and a small shopping center.

My major takeaways from the Indian Youth Exchange program to China 2018 are diversity at the workplace is very important, it is Okay to fail, always think as a group, thinking out of the box is important and discipline is key to success. Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do and this is attitude is quite visible in the Chinese population. I believe experiencing and seeing closely everything as enhanced my learning exponentially and has made me understand the country’s culture to a large extent. In the end, I would like to conclude with the famous Chinese proverb, “Tell me, I forget. Show me, I remember. Involve me, I understand”.

This article is written by S.K. Murshed, PGP Batch 2017-19, IIMKashipur

Never Give Up: From an Average Guy to an Inventor!

It is a true story of mine.

(I had just graduated from my college. The company, I was about to join, had deferred my joining due to the ongoing adverse business conditions. It was very sad & distressing. I needed money. I looked for some other opportunities & with the help of a friend of mine, I secured a temporary role at PepsiCo R&D Center for about 2 months)

July 16, 2015. DLF Cyber City, Gurugram, India. (My First Day at Pepsico, GVIC)

There was a cluster of tall buildings all around. I was not exactly a city boy. I could sense the hustle & bustle of city (read corporate) life, the very moment I came out of Metro Rail. I was literally amazed. Sun shining bright in early morning & reflection of sun-rays from all around by glass panes. I had dreamt of living this life, It was coming true.

Before I could walk further, the sole of my shoe got broken, it was already in withered condition and I had also misplaced my foot over the pavement.

Somehow, I managed & as per the directions received by security guards, I reached the final venue. I was interviewed by a Senior Analyst at the company. He told me, that I had to come up with some solution for the problem, that one of their products was struggling with. Then & Then only, I could join the position, as I was told by him.

I said to myself, What?

I was not able to understand the problem properly & he was asking me to come up with a solution. Also, the problem was a bit related to Electronics & I was a Mechanical Engineer.

I asked myself, what other options did I have?

Answer Came: None.

Then, within a fraction of second, I replied with a big Yes.

Back then, my English Speaking skills were not good. But, it was the first time that I wasn’t afraid to try. I tried. I did better than my expectation & phobia of English speaking.

But then the real struggle started.

I come from a very weak economic background. I had only two shirts & two pants, which I had to wear on alternate days. The office location was around 65 Km from my home. I could use public transportation only. It took 5 hours a day for both ways journey.

My typical day was:

5:00 AM: Leave the Bed | 6:05 AM: Local Train | 7:20 Am: Delhi Metro | 8:20 AM: Sikandarpur | 8:50 AM: Reached Office

6:00 PM Left Office | Same way Back to home, around 9:30 PM & 11:00 PM: To bed.

I had to walk 8 Km in between to save some 40 Rupees a day.

It was frustrating sometimes, I used to cry during rainy nights & blame my conditions and the struggle that I had faced since childhood. But my Mother always supported me and I never gave up. I kept pushing myself.

I didn’t even take a single day leave when I was allowed to take 3 per month.

I made sure, I completed the task given.

Not only did I come up with a solution in 2 months but also prepared a white paper for PepsiCo. Then, It was sent for Patent Approval. During this period, I also undertook many tasks which I was not supposed to do. But I excelled in them also & came up with excellent results.

Yes, I blamed many things but when I worked, I made sure nothing to come in between me & my work.

Giving up was never an option & will never be.

Interesting Part: What did I get in return in this short period of 2.5 months?

(I received this mail a few days back that the white paper (which I filed back then) has been successfully published as a Patent & is listed on the Google Patent’s Site. I just can not express the emotions I underwent. I was smiling. I was all in tears. It was the result of all those hours that I had put in. Every single second, that I traveled to and fro. I hope you can relate to me.)

~ Now, I’m also awarded a title: Inventor!

~ I’m not an intelligent person. I’m an average guy. But, what makes me unique is: I never give up, I work hard. That’s all.

I’m still an average guy! 🙂

~ VST

This article is written by Vishvendra Singh Tomar, PGP Batch 2018-20, IIM Kashipur

Why 2nd of October should be more than just a holiday for students?

Everyone knows 2nd of October as Gandhi Jayanti but there are only a few people who also know that this day is celebrated worldwide as International Day of Non-Violence. From the time we started schools in the kindergarten we have been learning about the father of our nation and why is he called so. Every year we have a national holiday on Gandhi Jayanti. The whole country takes its time off from their work and devotes it to remember the great man who made it possible for everyone to breathe the air of freedom. But is that all one should do?

Let’s look at it from a student’s perspective. What do we, as students do on Gandhi Jayanti? The probable answers might come down to sleeping till late and loitering around. At public platforms, we proudly tell others about incorporating Gandhi in our thought processes and try to make the world a better place but how often do we do that ourselves? Maybe me asking this question is in itself questionable but isn’t it worthy to start thinking how much Gandhi do we have in ourselves individually. If the motto is about taking a rest from our busy lives on the day dedicated to a man who himself never rested for the sake of freedom he didn’t get even to enjoy himself then stop insulting him by calling him your Bapu.

On this Gandhi Jayanti Bapu turns another year older in my mind and so does in all of yours as well. We are similar to the powers of history that stood beside Bapu when he was holding the baton for our freedom revolution. Why can’t we keep up with the same spirit  that changed the whole country at that time? It’s high time that we start seeing Gandhi Jayanti as something more than a holiday. It is explanatory in itself that what ought to be done?  If we are able to do that then the world around us will definitely turn into a superior version of what is the status quo.

This article is written by Utkarsh Yadav, PGP 2018-20 Batch, IIM Kashipur

Is An MBA Relevant In Today’s World?

In days, when we read that industry bigwigs like Indra Nooyi, CEO of PepsiCo say that lack of focus on technology is degrading the quality of management graduates from the country; or the whole and sole of Tesla – Elon Musk saying that he wouldn’t recommend an MBA, rather he would prefer not hiring MBAs, how relevant and advisable is it to still pursue an MBA in today’s world is indeed a question to ponder upon! However, contrary to the notion above, with every year that is passing, we can see a gradual increase in the B-Schools in India as well as an increase in the batch sizes of existing B-Schools! This has been an interesting trend to observe indeed.

While there is no question that majority of the individuals pursuing MBA do so in lieu of better career prospects or to be even more specific – bagging big paychecks! But is that all an MBA is about? Definitely not. Those portraying so are insulting the years of legacy that the Indian Institutes of Management have put in front of us. The kind of rigor they instill in the MBA graduates is something which imbibes holistic development of the aspirant along with academics. And yes, this is what an MBA is about. It is about “learning by doing” as one of the IIMs set up in 2011 – IIM Kashipur stresses upon. It is about putting theory into practice. It is about peer learning. Moreover, it is about turning yourselves into a better person, a better manager!

An MBA is probably the most efficient teacher of the importance of time and professionalism. Strict deadlines, cutthroat competitions with implementations of a bell curve, burning the midnight oil to be prepared for the lectures, presenting and studying of numerous case studies – name a thing needed to be done to be a better manager and you get to learn it in a B-School!

Revisiting the point mentioned in the first line of this piece – while Ms. Indra Nooyi complained about the quality of MBA graduates degrading, she never discouraged pursuing MBAs. In fact, she has motivated a generation of female MBA aspirants to join top MBA colleges in India and emerge as world-class business leaders. Similarly, while some perceive the MBA graduates a misfit for the organization, it is probably because of coming across the graduates who did an MBA for the higher paychecks and not for the sake of being a better manager.

Concluding, there is no doubt that the B-Schools are here to stay and so are the MBA aspirants. Similarly, the demand for these MBA aspirants is what the single largest factor is making undergraduates think of doing an MBA. Who are we, then, to question the relevance of an MBA in today’s world?

References:

https://www.jagranjosh.com/articles/heres-what-pepsico-ceo-indra-nooyi-thinks-is-wrong-with-current-mba-programmes-1478503600-1

The above article is written by Chirag Dixit, PGP 2018-20 batch, IIM Kashipur

Coalescence 2018

IIM Kashipur has always been at the forefront of bridging the gap between the academic curriculum and the industry requirement and the recently concluded first leg of “Coalescence 2018” bore testimonial to this very fact. IIM Kashipur hosted the Annual Management conclave “Coalescence 2018” on 4th and 5th August 2018. As part of the Management conclave, the annual “Marketing Summit” was held on 4th August which witnessed the presence of various industry leaders from the Marketing domain. On 5th August the annual HR meet “Samanvaya” was held which was graced by the presence of various leaders from the HR domain.

The first day of the conclave started off with the lamp lighting ceremony by faculty and guests. After a brief glimpse into the history of IIM Kashipur, Dr K.N. Badhani, Director, IIM Kashipur welcomed the gathering in his opening speech. He described the objective of the conclave as a means to bring industry stalwarts, students and faculties together. The eminent guests who graced the conclave with their presence were- Mr. Puneet Nagpal, Head Marketing, Sales and Marketing solutions, LinkedIn India; Ms. Megha Ahuja, Digital Media Professional; Mr. Stefan Haves, Founder and Creator, Stefinity Entertainment Inc.; Mr. Nomit Joshi, Head Marketing, Gionee India; Mr. Hitesh Sood, Associate Vice President, Idea Cellular Ltd.; Mr. Ashok VK, Director, Marketing Oncology, Dr. Reddy Laboratories.

The speakers spoke at length about the importance of Data and Analytics in marketing. According to them, Technology has empowered marketers with data. They stressed the importance of analysing the real-time data as it is generated. The speakers also touched on the topic “Digital Social Media and Consumer Behaviour” and told how social media can be used as a tool to connect with consumers with emotionally. They also discussed the different digital trends that are shaping India.

The eminent guests who graced the conclave with their presence on the second day were- Mr. Rajeev Bhadauria, Director HR Jindal Steel and Power; Mr. Ramesh Shankar S, Executive Vice President & Head of HR, South Asia – Siemens; Ms. Gargi Basu, Head of Learning and Development, Cadila Pharmaceuticals; Mr Andrews Simon, Head Talent Acquisition at eClerx; Ms. Praveen Chauhan, Head – HR & Admin at Agarwal Packers & Movers Ltd; Mr. Sahil Nayar, Associate Director HR at KPMG; Dayanand Tripathi, General Manager – Talent, Rewards & Culture, Mr. Saurabh Deep Singla, Chief HR at Ecom Express Pvt Ltd; Mr. Sujit Kumar, HR at Jindal Stainless Ltd; Mr. Ramakrishn Ghosh, HR at Apeejay Surrendra Group; Mr. Ayush Gupta, General Manager at GAIL (India) Ltd; Mr. Shivakumar Rudrappa, Head Of TA, Workforce Planning & Deployment at Sodexo India and Mrs. Devjani Chatterjee, Area Chair (HR) IIM Kashipur.

The speakers spoke on the topic “New Characteristics of Leadership: Transforming Business In The Digital Age”. They discussed the importance of adapting to technology. According to them, continual change is the business driver and people should get comfortable with ambiguity. They also provided their insights on the key aspects of leadership. They explained how leaders can be the emotional anchors for the team. They discussed how human beings can add value to skills through emotions. The speakers also spoke on the topic “Striking The Right Balance: Training, Development and Attrition”. They discussed the skill values of the future and how the recruitment strategy of an organisation should be aligned with it.

The event was a success. The students got to interact with the eminent personalities and learned about the latest trends and the happenings of the industry. The insights and experiences shared by speakers provided valuable learnings to the students.

 

Kites fly high in the sky at IIM Kashipur

It was a lazy Sunday morning at IIM Kashipur. People pulled themselves up from the bed and crawled to the mess before 10 am lest they miss the breakfast. I was no different. On reaching the Mess I saw some artistic paperwork in the form of kites hanging from the roof. The colorful papers had the word “X-KITEment” written on it. I got to know that it was supposed to be an event organized by some students who are aspiring to be in the Sports Committee of IIM Kashipur.

The first thought that came to my mind was that the event was not for me because it had something to do with the KITES. I come from the part of the country (North East) where Kite flying is not very popular. But I could sense the excitement among the other people who were very keen to participate in the event. No matter how rigorous the days become for the students at IIM Kashipur they always capitalize on the opportunities available to have some fun.

It was 3PM. The stage was set. The lazy Sunday was not lazy anymore. People thronged the amphitheater in large numbers. Students from both PGP1 and PGP2 participated in the event. Team X-KITEment had everything covered. The arrangements were perfect. There were kites of different designs and colors. And there was music as well. Even the weather God was kind to the team as it was a bright sunny day, unlike the previous rainy days. The people who were fond of kite flying loved the event. According to them, it was very unique. People like me who had no prior experience of kite flying also tried their hands on the art. The members of the team have to be applauded for taking the pain of teaching us the art of kite flying. There was also a game of “Tug of war” between the PGP 1 and PGP 2 students which was won by the PGP 2 students. There was also some Gujrati flavor in the event with the people grooving to some Garba music at the end.

The event was a success. It proved to be the perfect stress buster for the students. The team “X-KITEment” has proved some serious credentials to be the part of the Sports Committee.

 

This article is written by Tapan Deka, PGP 2018-20, IIM Kashipur